The domain name for your business is your online identity. You should be very careful about choosing a domain name that is memorable, scores quite well with search engine listings, has a trust factor attached to it, and commands a brand value. A domain name is quite important for your business correspondences and emails. A long one can cause problems in communication, especially if the domain name seems complex. Here are some tips in choosing a well-meaning domain name that captures the essence of your brand image or business:

1. Keyword oriented or a unique domain name? If your website is going to have a crucial role to play in your business, then it is important to have an adequately researched keyword incorporated within the brand name. Use the most searched-for term in search engine queries, within your domain name. Prior to launching your online business, you should do some research through website tools to find out which keywords register the most number of traffic during a month. For example, if you want to make a website based on advising people, you will find that the keyword help is normally typed in the search engine query window a lot more frequently than the word aid. If your domain name includes targeted keywords, than you will get higher rankings in the search engines like Google and Yahoo. You should bear in mind that, apart from having the targeted keyword in your domain name, you should also have keywords in other parts of your site as well.

2. Use a company name only if you are famous: That is right. If your company name overwhelms the basic product name, then by all means go for the company name as your domain name. For example, people normally use the term Xerox rather than photocopy and if you are Xerox, then you should go for Xerox as a domain name because of the sheer popularity of the brand name. This is usually not the case, so using a keyword-rich domain name is a better move for most people. To be on the right side of balancing your business well, you should buy a set of two domain names, one that represents your business/brand name, and another that represents keywords or key phrases.

3. Keep your domain name short: The shorter your domain name, the more memorable it is. If your domain name has an every-day lingo, the better it is! More often than not, you may find that a simple two-word domain name is already taken. The alternative in this case, is to put a hyphen (-) to your targeted keyword and then add the other word. SEO experts are of the belief that hyphenating two or more words makes a long domain name more search engine friendly. The flip side is that people do not tend to write words with hyphens naturally, and there is a chance that if someone has recommended your site to a friend, the friend may find himself going to a competitor’s site. So one has to understand and undergo a lot of study while choosing a domain name. After all, it is one prominent thing that can dictate the flow of your business. Also, you should avoid putting numbers like 4 instead of for in your domain name. It will only lead to confusion.

4. Dot.com only: If you intend to have a website for commercial or business reasons, then by all means go for a website which ends in extension .com. The domain name companies will market other options like .org, .us, .net, etc. However, by all means try stick to .com for better mass appeal.

5. Register similar domain names: If you believe that in the future you are going to have a huge amount of people visiting your website through word-of-mouth advertising, then you should consider registering similar domain names that direct to your main URL (e.g. www.datinginformation.com and www.datinginfo.com). There are cyber-squatters who register domain names in the hope that they will be selling them for a profit to someone who really needs that domain name. Before they do this, you should register the domain names if you think that such a possibility can occur.

6. Be patient: You should not choose a domain name in minutes merely just to get it done and over with. A hasty decision may cost you a lot. It is better to invest time in research and arrive at the right kind of domain name. You should also discuss the comprehensibility and usage of the domain name with friends, neighbors and well wishers to find how simple and commonplace it really is.



Deleted domain registration

Irish domain names – Ireland’s domain name

General overview - IEDR

The country code top level domain (ccTLD) for Ireland is .ie. This ccTLD is managed by a not for profit organization in Dublin, Ireland know as the “Irish Domain Registry” or IEDR. The IEDR is not a regulatory body and provides the service to the public and internet community. The registry is responsible for the provision of IE names and the rules relating to their registration. The IEDR implements a dispute resolution policy for domains through the WIPO and unlike other registries operates Monday to Friday during business hours.

Requirements to register

The IE domain itself is a restricted domain in that only applicants who meet certain criteria may register this name. The two main requirements are: Being based in Ireland or having a strong link to Ireland (both northern and southern Ireland). Where the applicant is not based in Ireland information showing this connection must be provided. Secondly the entity registering the domain must have a connection to the name and where this connection is not obvious, must provide evidence of this connection.

Resellers and registration process

Domains are registered through approved domain resellers and are passed to the domain registry directly for approval. The approval process is carried out by a team of people known as IEDR Hostmasters. It is their responsibility to ensure the registration requirements are adhered to. Communication is passed to the approved reseller in the case where more information is required. This thorough process of vetting has led to both positive and negative effects on the domain name’s reputation.

Positive and negative aspects to the domain

On the positive side the domain was recently voted the second safest domain in the world after the Finnish ccTLD. Generally speaking IE domains are held in high regard by Irish based internet surfers. It is seen as a mark of quality or authenticity when doing business online and as a result .ie based websites are trusted over their .com cousins. Very rarely are large spam attacks initiated through an IE domain and the rate of hacks and other internet attacks from IE hostnames is quite low.

The price of .ie domain names are higher than the average TLD or ccTLD, but this price has been significantly reduced over the past 2 years, from an average of around €65 to as low as €19 today. This is due to the traditionally large human input required to approve and manage a domain portfolio. Recently the domain registry themselves have implemented an API mechanism to fast track registration, billing and modifications of domain names. This was carried out by liaising with the reseller community to assess their needs on a day to day basis. Because of the successful implementation of this API amongst the community the price of registering IE domains has fallen with some suppliers leading the way in the price reduction.

Future of the domain

The future of the .ie is bright. New technical advancements in the API as well as the continued reduction in the Irish domain price mean the number of registrations is increasing constantly. Increased promotion of the domain brand by the domain registry and reseller community alike has also led to increased registrations.

There are 3 numbers all web hosting companies use in their marketing - it is the price, the bandwidth you get and the disk storage you get. Let’s look at those 3 numbers closer so that you can get the best deal when shopping around for web hosting.

Price sounds straight forward, but it isn’t that easy to always figure out what one will actually pay for hosting. Most hosting companies list the price for hosting in dollars/month, even if you really pay for one or several years in one go. So a common price would be $5.95/month if you sign up for 2 years - that means that you will pay $142.80 directly when you sign up (24 months x $5.95), and then another $142.80 again in 2 years etc. This means that the per month price can often appear much lower than it is when push comes to shove. Since the hosting company wants you as a customer for a long time you usually get a better deal the longer you sign up. Signing up for 1 or 2 years usually gets you quite a good deal. Some web hosts also charge a one time setup fee to activate your hosting. Especially this is common if you want to pay per month since they want you to sign up for at least one year.

There is also one cost in hosting that is usually a bit hidden until you really have to pay, and that is the cost for a domain (ie a .com or .net address to your site). Many hosts overcharge for this and don’t tell you that you need a domain until you are halfway through the signup process. If you are on a tight budget it is worth shopping around for cheaper domains, you do not have to buy the domain from the same company you buy the hosting from. A .com domain shouldn’t have to cost you more than $9/year.

Bandwidth is also known as Traffic or Monthly Bandwidth Allowance. It is the amount of data you are allowed to move to and from your hosting account, it is usually counted in Giga Bytes per month (GB/month). This includes all the data you upload to your web site and the data each of the sites visitors needs to download to their browser to see the site. Normal web sites need a very small amount of Bandwidth. Photos, big images, videos and big files (such as software downloads) take a lot of bandwidth, other files requires basically no Bandwidth even of you have quite a popular site. So unless you are hosting a photo sharing site or similar you need not to worry about the Bandwidth of your hosting. Just a couple of GB/month is more than enough. The way it works is usually that you get X GB/month included in your hosting, and if you use more than that you have to pay a bit extra for what you used. So if you notice that you go over the alloted Bandwidth a couple of months in a row you might want to upgrade your hosting plan to one that comes with more Bandwidth.

Storage can also be called Disk Space, Web Space or Disk Storage. It is the amount of data you are allowed to store on the web hosting company’s servers, it is usually counted in either Giba Bytes (GB) or Terra Bytes (TB). Just as with Bandwidth you do not need very much unless you are going to host a huge amount of photos and if you use to much you need to pay for the extra space you use. For even a very popular page 10 GB or so is more than enough, and unless you are hosting 100 bus loads of Japanese tourists worth of photos you will never ever need to go as far as Terra Bytes. Any host that markets that they have Terra Bytes worth of storage just bets on that less than 1 customer in 10.000 will ever come close to using that amount of disk space. If you really have a need for storing that much data you should look at hosting aimed at big Enterprise customers, and then the price will really go through the roof.



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