After creating and designing one’s own website he/she wants to host his/her own website other wise all the hard work will go in vain. Deciding the host for the website is far more difficult job then creating and designing it. While choosing host one should be very careful and should gain proper knowledge. One should consider all the factors while opting one host, as if this one decision went wrong then all the previous work will ruin.

Following are the few factors to be consider while choosing hosting plan-

1. Uptime of the web server?

2. Does the SSL is provided by the server or not?

3. Does the server avail server side scripting (e.g. PHP, ASP)?

4. What type of host to choose Free or paid?

5. What is the upload limit and file limit?

6. Support provided to the Customer.

Now we are going to take the above factors one by one:-

1– Uptime of the web server.

While hosting one’s website he/she wants that his/her server should always be up, as if website faces downtime it will result in the loss of traffic as well as of goodwill. The customer will never visit a website which remains down most of the hours so it is very important to choose host which provides maximum uptime.

Search engines will never give position to the website that always faces the downtime.

These kinds of websites should not expect the traffic from the search engines.

One can get a web server that is usually up, by the help of the reviews of the different persons who have already used the web host.

2. Does the SSL provided by the server or not?

If one created his/her own website just for the personnel use, not for doing any transactions on his/her website then SSL protection is not required.

If one who is not doing any transactions right now, but planning to do it in the future then he /she should opt for a web host that will provide SSL protection as and when required.

SSL is an encryption method which helps to encrypt any sensitive information like credit card info, names, etc

If a customer is going for a web host who is not offering SSL protection, in that case, installation of SSL will be very expensive as if afterwards he/she is trying to get it installed then the provider can charge what ever he/she wants for the SSL protection for transactions.

3. The third factor to look at it is does the server avail for server side scripting?

There are many web host providers who provides for server side scripting but still it’s important for customers to make sure that they do or don’t.

Server side scripting permits the webmaster to create pages which changes in real time.

For example, if one is running a business, and has all of his/her products stored in a database, and then a server side script will be helpful as it generates the pages that the customer sees according to the category/product he/she chooses.

If any of the web host provider is not providing the service of server side scripting, then it means that it will be a very silly decision to choose that web hosting.

4. What type of host to choose free or paid?

Now here comes the most important factor i.e. money factor which molds the customer’s decision. It’s hard for customers to decide that what to choose –free or paid host.

In case of free host, it has one and only one advantage that it is free, rest it has only and only complications in it.

The one who is not going to do any transitions by his/her site or created his/her website only as a hobby, then any of the free host will be ok for him. On the other hand for a professional customer, it will be good for him/her to not to look at for free hosting rather choosing for a paid host. Choosing free hosting will be of no use as it will never facilitate it’s customer due to lack of facilities in it.

Free web hosting has many disadvantages such as the hosters usually run ads on one’s home page.

The paid web host usually offers better customer support that is absent in free web hosting.

5. What is the upload/bandwidth limit and file limit?

If any customer is going for hosting large image files or if he/she wants to provide downloads to his/her users then upload/ bandwidth and file limit is very important.

But if anyone is making a hobby or business website then space is not a big deal for him/her and he/she can opt the host providing less space.

6. Customer Support

Now let’s talk about the Customer support which is very important. If any customer is suffering from any problem and he/she is not getting any support from his/her host then he/she will get irritate and leave the host. If any of the hosting company don’t want to loose his customers then it is important for the company to provide proper customer support and of course when ever needed.

Some web host providers even provide forums where customers like they can log in and post questions to other customers and web host staff.

Directories should play a major role in your search engine optimization efforts (well, at least the big and important ones) for the following reasons:

Listings within major directories provide “context” to search engines. For example, if your web site is listed in the Open Directory Project under the category Pets -> Weird Pets -> Blue Cats, search engines will assume your web site has something to do with blue cats. Your web site and pages will be indexed faster and might have a better ranking in search results for specific terms (in this case, “blue cats”). Major directories (such as Yahoo! Directory, ODP, Jayde etc.) have high page ranks and as long as you obtain a non-reciprocal listing from them, paid or unpaid, your page rank will benefit greatly. Major directories are often replicated by other web sites (think of ODP, with hundreds of copies) which means that a listing somewhere in such a major directory will cause listings in all replica sites, contributing towards your link popularity efforts and boosting page ranks. The ODP (Open Directory Project) feeds results to Google, AOL, AltaVista, Lycos, Netscape – once again, a presence in ODP can get you quite far.



As with most good things in life (and search engine optimization), you need to make efforts to get into quality directories. Although detailed instructions on how to submit your web sites are always provided by the directories, there are certain aspects to consider before you start hunting for directories and submit your web sites:

Start with Yahoo! Directory and the Open Directory Project: being listed in the two of them is worth more than being listed in all other directories together! You will find soon enough that, unfortunately, being listed in these two is the hardest thing to do: Yahoo requires a $299 annual fee for regular web sites (only non-commercial sites qualify for a free listing) and $600 for adult sites, while ODP is free but you need A LOT of luck to make your way into it. ODP is so large yet is strictly human edited, which means the waiting time for a listing can extend to even years! Make your search engine optimization duty to submit your web site, but don’t get your hopes too high. Religiously follow the submission guidelines provided by directories: read them as many times as you need to make sure you will not upset its editors by submitting your site the wrong way, with inaccuracies, the wrong description style, or to the wrong category. The worse thing that can happen with your search engine optimization efforts is you get kicked off the directory or the search engines! Try to find niche directories if your web site’s content is suitable for that. For example, if your web site covers Marketing topics, focus your efforts into finding a Marketing-only directory (such as MarketingWHO.com) and submit your site there: search engines love links from sites relevant to yours!



You will probably come across many directories with paid inclusions: use your common sense to appreciate if it’s worth it or not. A good criteria is to check their Google Page Rank: if it’s at least 3 levels higher than your site’s Page Rank, it’s probably worth spending the money for the inclusion fee. However, do look for directories with a flat, one-time fee rather than recurring monthly or annual fees: you’ll end up spending less money!

In the end, remember a simple rule in search engine optimization: if it’s too easy to get into a directory, it’s probably not worth the effort to get into it!

An entrepreneur who has just embarked on an online business may not be familiar with the terms associated with web hosting as well as with a website. A webmaster newbie may not be aware what a cpanel is. Actually when you sign in with a web hosting company, the web hosting package will include a control panel which you will use in managing and maintaining your files and your domain. Of course there are other control panel options but cpanel is most favored by internet marketers due to several reasons.

First off is the ease by which the domains can be managed. From a central location the domain names and files can be easily managed by the web master. Cpanel is considered to be the most user friendly option these days as web statistics like AW stats, FTP stats and bandwidth usage can be easily accessed. Cpanel is so designed so that the visitors to the website can be monitored. Additionally, the country of origin of the visitors can be shown. This is most important for an ecommerce site.

Cpanel makes it possible for you to manage your email accounts. Auto responders, mail forwarding, spam filtering is important for a website dedicated for an online business. The webmail feature makes is possible for you to check your email from any computer.

With cpanel on your web hosting control panel, you can easily build as well as edit your web pages, create changes to the search engine submission and program automated tasks to effects a task at a given time schedule.

Another great feature of cpanel that most webmasters find very useful is its ability to start the preinstalled scripts for chats and forums. The Fantastico enabled cpanel deal with 50 different scripts that facilitate the installation of Content Management Systems and other common scripts.



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