In the last couple of days many Google AdWords accounts have been suspended. Most of the AdWords customers are wondering as to why their accounts are suspended. All that the Google’s AdWords customer receives is an email from the Google AdWords Team stating that your account has been suspended and your advertisements will not run in Google. The reason being non compliance with Google’s terms of service and advertising policies. Have you received one such email from the Google’s Team?

These accounts that are suspended are mostly from customers who are either new to AdWords or have outsourced their AdWords Optimization to third parties to do so.

The problem faced in such situations creates a bad experience for the AdWords customers and an additional burden to Google AdWords reviewers. However, who is responsible for such things. Let’s take a closer look at each of these 2 cases and understand what happens and how problems can be prevented.

Many customers who are new to AdWords are unaware of Google’s Policies and Terms and Conditions that they need to adhere to while setting up their accounts. Google’s Help Center does provide all the necessary information for the new customers but many of them ignore it and just get started right away. They start with the AdWords account creation by creating the new campaigns, ad groups, and stuffing a huge list of keywords. The next thing that happens is a good amount of money is spent as a daily budget and then one fine day one is shocked with an email that their account is suspended.

On the other hand, many customers who want to use AdWords and do not know how to use it outsource it to third party providers. These providers are contacted through any project bidding site. There these customers post their requirements and set a budget that they think they can afford. Many of the providers bid on those projects. Some providers bid as low as $50 for a project that is worth $500. Looking at the affordable price many customers award these AdWords projects to these providers. End result, in most cases dissatisfaction!

After a few days the AdWords customer gets very disappointed and posts a negative remark against the provider in the project bidding system. And then after a few days their account also gets suspended.

So what would be the solution to prevent such situations from occurring? The solution lies in searching for a good provider who has the necessary credentials for optimizing an AdWords account.

Ask your provider if they are GAP certified? GAP stands for Google AdWords Professional. This certification is only awarded when a person writes an online exam and is well versed with the Google Policies and Terms and Conditions? Find out if your provider has any hands on experience in optimizing Google AdWords accounts? For how long has your provider been optimizing Google AdWords accounts? Has your provider hired any staff from Google? How will they go about optimizing the Google AdWords account? Most important of all is whether the provider offers to take a look at your account to understand what needs to be optimized or just jumps into the project to earn money regardless of the fact that the account needs an initial diagnosis and study.

You may also come across instances where your account is permanently suspended and even if you try opening a new account with different information, you are likely to get suspended again. The reason being Google having a well built out system to track the advertiser through various means.

So, in this scenario you will not be able to use Google paid advertising which could have got you that instant traffic and conversions. But don’t let this disappoint you. You still stand a good chance to advertise on Google – but this time it’s not AdWords but through organic search. Yes, this is one area where you can promote your website through SEO (search engine optimization) and show on top of the search results of Google.

There are unlimited opportunities waiting for you and it is up to you to decide if you want to cry over lost AdWords opportunity or to venture out for more opportunities using SEO and hitting on top of the search engines.

Most of us will always like to make the optimum use of our hard-earned money. But what is the use if you can’t reap the benefits of your investment. In most cases, low priced services do not offer the best quality. They are low priced because the quality is compromised. Hire the right person and pay the right price for your Google AdWords optimization and prevent your account from being suspended or if you are unable to advertise through AdWords, then have the best SEO Company to promote your website and rank you on top in the search engines.

The choice is now in your hands!



web hosting directory

Every beginner who is quite new to internet and who starts surfing the internet for him/her its very confusing to select the right web host provider for his/her host. Due to inexperience most of the beginners selects free web hosting or cheap web hosting which makes them realize their mistake afterwards .All the efforts of these beginners gets useless due to their small mistake of selection and this mistake makes them feel so demotivated that they even don’t think of starting again. It is nothing new that everyone wants to get anything for free but here in this case “cheap” becomes “more expensive”.

The following are the reasons which make the above statement true:

1.The biggest drawback with fee web hosting is that they never offer any sort of guarantee and so there are chances that it can be removed the very next day or in near future. Not only has that it also led to permanently removal of one’s site from the search engines. In this new era of I.T there are billions of sites coming up every day and their popularity lies in the fact that how old is their existence and what is their place in the search engines. Now in case one deletes his/her site from the server its very hard to get it back as that space is immediately procured by any one else.

2. Another drawback is free web hosting or free sites are usually supported by advertisements and other stuffs. In case one has created a free site in sub domain and also finds good free hosting. In order to boost business one also have perform some offline and online promotions to one’s customer’s friends and other people who are known to him/her. Now here one is getting in trap of hosts by promoting his/her ads and other stuffs… Not only that the persons who might have book marked one’s site will not find it again once it is removed by the host. Thus overall loss will be of the user.

3. There is a big difference between a top level domain and a free sub domain. Domains are quite different and represent one’s status .In that case no other competitor can steal one’s name and clients can easily memories the name as well. However in case of free domain, any one can have any amount of free sub-domains, in that case the fate of the user will be worst if his/her competitor has started using the same name.

4. In case a very good client finds the user on the web and is very interested in his/her products and services. Now before hiring one’s services he would definitely like to know more about the user or rather he will perform research as he should contact the user or not first. If the user is having a free hosting site the first impression that will imprint on the mind of the client is that the user is not at all a serious fellow and would rather ran away. Thus it’s better to have personalized top level domain and consistent hosting services.

5. In case user finds a cheap web hosting company, he/she should think twice before finalizing the deal. If the company is offering cheap service, one should look at all the possible reasons, why it is so cheap. In most of the cases the outcome of research would be poor support or service or let say no support at all .As support or services both involves some cost which the providers save by not employing any support personnel. Thus one should act very wisely while taking the decision.

6. Another mistake which usually the new comers do is that they don’t keep any backups of their work rather they rely on hosting providers for this. Now in that case worst can happen if the host’s server went down or due to any reason free host might have removed the site, now the user is only left with an option to just start from the beginning which is really very painful.

7. With beginners another problem is they are not sure for their requirement. It’s understandable that no one can predict his/her exact requirement for future but if one’s requirements are clear, it’s quite easy for one to choose the host as per requirement. One should always consider if there is any possibility of shifting from static site to a dynamic one or he/she may require using certain scripts. Thus if needs are properly ascertained at present they will help a lot in future.

Against all the above disadvantages there are some advantages as well which are as below-:

1. Its not necessary that all free hosts are bad or decisive, there are some who may be an excellent host which is up-coming and can provide wonderful services as well. There are some providers who are offering free hosting just to promote their services and to add more customers in their list.

2. In some cases even cheap and affordable web hosting may turn fruitful, if one has taken all precautions in advance while select the host. Thus even proper homework can turn a free or cheap host into a best host. One should always select the host having better server, updated software’s and who offers quality support in reality.

3. Also it is not all sure guaranteed that all the free websites are going to be removed without notice or which are going to bring a bad fame for one’s company . There are several good and reputable companies like Google’s Blogger or Yahoo’s Geocities which helps one to increase his/her link popularity if used in a proper way.

Thus the above were some of the points in favor of the cheap web hosting .At the end we can say that while choosing a host one should keep in mind that the host is the one who is going to protect or harm one’s site and so he/she should take utmost care while selecting the right one .A good web host is like an honest employees who works dedicatedly for 24 hours a day and 365 days a year for keeping one’s business running successfully all time.



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