Many people are now buying expired domains based on the number of backlinks or the ranking of an expired domain, only to discover that these have mysteriously disappeared a month or so later. Is it that the search engines have black listed the domain, or could you have done something at the beginning to prevent this from happening?

There are several checks you should do before purchasing an expiring domain, to avoid losing all the value after you have purchased your expired domain.

One of the main reasons that an expiring domain can look attractive is the number of backlinks, but a word of warning - sometimes search engines can treat one domain exactly the same as another - same ranking, same backlinks, same everything. This can come about as a website based on a domain name can have several other domains pointing to this same website. For example, domain.com could be the main domain name, but domain.net may also be pointing at the same website. Depending on how the domains have been set up, some search engines will treat domain.net exactly the same as domain.com.

One way of finding the number of backlinks to a domain is by doing a search on a search engine using the word “link” followed by a colon and then the URL of the domain, eg link:http://www.domain.com

Using our example, if you were to check domain.net and found it had thousands of backlinks and soon to expire, then you may be tempted to purchase the domain name the second it expired. Once purchased you would then go about setting up a website on your new domain expecting the visitors to be pouring in. At this point, domain.net no longer points to domain.com and so any affiliation to domain.com stops. The search engines will no longer treat domain.net the same as domain.com, but will now treat it on its own merits. This normally results on zero backlinks and no ranking. You will have lost all the benefits you hoped to gain from the domain name and need to start promoting your new website from scratch.

To avoid this from happening, after you have done your link search on a search engine you should then visit several of the websites that are listed as linking to your domain and check the links are actually there. You will find that in a surprising high number of cases the links you expect to find are simply missing from these webpages. If this is the case with your chosen domain, then I would suggest ignoring this domain name and finding another.

I have conducted several experiments on expired domains. If the backlinks were real and existed prior to the domain expiring, then in most cases the domain would retain its original ranking. If the backlinks were fake then within a few weeks of obtaining the expired domain all rankings were lost.

There are several services on the internet that can provide data on expiring domains, and some of these include checking to see if search engine rankings are real or fake.



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RSS is an acronym for Really Simple Syndication and also sometimes Rich Site Summary. The word syndication indicates that the content, which may be in form of blogs, articles, news headlines, audio or videos, is submitted to several recipients  in form of  web feed formats. An RSS document is, in fact, called a feed or a web feed. It is like article syndication where the same article is submitted to several article directories for publication.

Its other full form, Rich Site Summary indicates that usually the feed is submitted in form of a summarized text. The whole process of submission of content takes place automatically. Usually website content or blogs are updated to keep the content fresh and up-to-date, so, as soon as the content is updated, it reaches the audience instantly. Sometimes some subscribers to the RSS feed avidly wait for latest updates on their niches; they get it immediately without having to make enquiries about it.

RSS feeds can be read with the help of a special kind of software called RSS reader, feed reader or an aggregator. RSS reader can be read through the desktops or mobile devices.  The information is published through a standardized XML file format and can be read through several different programs.

Any person can start subscribing to an RSS feed by entering the URL of the feed into the feed reader or by just clicking on RSS icon in the browser that starts the subscription process by  asking for his name and email id. The RSS reader keeps checks on the updates in the content subscribed to by the user and provides an interface to monitor and read the feeds.

There are several advantages of RSS feeds both for the content creators as well as the subscribers.

Content creators can share their content online with thousands of subscribers almost free of cost. Once you create your content, it is automatically broadcasted to the subscribers. It is not like articles which you need to submit manually to scores of article directories. The whole process is very tiring, monotonous and time consuming.

It is an ingenious way of getting back links to your websites and promoting your products and services. RSS feeds are, therefore, a very useful platform for search engine optimization of your website.

No website can survive in the present scenario, if the content in it is not updated frequently to keep up with times. Quite often the webmasters are not good at creating the content. Hiring ghost authors proves costly. The best way for them, therefore, is to subscribe to RSS feeds of the niche of their sites. They can get content on regular basis.

If Adsense ads are the main source of revenue from your website, RSS feeds can come as boon. You get the content relevant to the subject of your site on regular basis. Google keeps inducting the Adsense ads while you continue to make money.

If you are running an online blog, magazine, newsletter or a newspaper, you do not need to run after the authors for writing content for you. You only need to subscribe to different RSS feeds connected with the content of your site.

You can be notified of the fresh arrivals in the shopping malls or stores of your choice. You do not have to log on the website of the store or the shopping mall. You can also receive weather alerts and news about other changing weather conditions.



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