Because of the growing success of SEO in internet marketing, web development companies today are now incorporating their own SEO campaigns to further increase their capability in providing quality websites for their clients; quality in terms of ROI (Return of Investment).

As part of the many strategies of internet marketing, SEO has become one of the most popular means of promoting a website through use of search engines. Search engines, as we all know, are the only gateway for us, users, to find the information around the web; most information coming from popular websites, others coming from those we didn’t even know exist. This is why SEO makes it its top priority to get a website to get the top rank on popular search engines such as Yahoo! and Google.

Many businesses today, such as yours, are about to make use of the services that an SEO company provides. But before entering in such agreement, there are things that you should know about SEO and the process that these SEO guys take to make their efforts successful. Here is a list of what SEO companies do and how they can provide you with quality services.

Ranking Assurances

It’s important for an SEO company to make assurances on the rank they can provide you with. If you ask them about that and you couldn’t get straight answers, then you might as well look elsewhere, because these guys can’t assure you with a successful SEO campaign. Ask questions and references if necessary. Don’t worry, they won’t charge you for that.

Check out what the SEO Philippines can provide you for your SEO campaign and efforts.

Website Redone

SEO campaign involves a lot of changes in the structure of a website. There are several things that an SEO company looks at on a website before starting their campaign, and among the things to consider include the number of graphics or flash objects embedded on the site and complexity of navigation. If you have lots of embedded objects and your navigation includes pull-down menus and hierarchical trees that do not make use of CSS, then you’re in for a lot of problems. These features prevent search engine spiders in crawling your website, and if this happens, your SEO efforts will take a lot longer. Worse comes to worst, you may have to make a major overhaul of your website to make it more SEO friendly. Keyword rich content are what search engines spiders were looking for. It’s like a buffet of live insects for these spiders to crawl on to and spin their webs.

Link Building

Among the many strategies involved in SEO campaigns, link building is the most important. It shares about half of the success of an SEO campaign. An SEO company should provide you a step by step approach on every process of link building they are making. It’s important for you to make sure that every link that they put on your website is relevant to the theme of your website, because link farming is a major offense in SEO and is considered as Black Hat SEO (an offense punishable by banishment). The SEO company should provide a detailed link analysis and tell you where your competition stands and what steps they would take to get links from topical sites, directories and social networks. It’s difficult to determine the number of links required, but the firm should provide competitive link research and analysis.

Check out what the SEO Philippines can provide you for your SEO campaign and efforts.

Constant Reporting

If you’re to hire an SEO company, it’s important that they can provide you with a weekly or monthly report on the progress of their SEO efforts. It’s also important that you’re filled in on what processes are they using in their SEO efforts. But you must also understand that these things take some time; weeks, months, and even years. So don’t expect getting the number one rank in a month. The most important thing is that you understand the reports and that strategies are being applied and adjusted. SEO takes time to materialize, but once it gets to the top, then that is the time that you’ll feel the presence of success.

Pricing and Services

SEO companies should provide a clear listing of the cost of each service that they will provide you on their efforts. Some SEO companies tend to forget this part. And by the time they collect your bills, you’ll be surprised of how many service costs they’ve added. So make sure that these services are properly outlined and organized.

Some companies provide only SEO, but some also provide other services such as PPC, web analytics, multi-variate testing, e-mail marketing, social media optimization (blogs, videos and podcasts), linking and more. If you want a firm that does all more than just SEO, then ask them if they can do all those sort of things for you.

Check out what the SEO Philippines can provide you for your SEO campaign and efforts.

Qualifications

Take your time and make a study about the team you’re hiring for your SEO campaign, because these guys will be working with you until the very end. It’s also advisable to check on their references, or on their previous clients. Make sure you get some information of what efforts they did on their campaign. Testimonials from clients are great ways to find out about your potential vendor. Much like when selecting a doctor, plumber or gardener, word of mouth is powerful. Their list of successful rankings should have traffic for relatively common terms.

Check out what the SEO Philippines can provide you for your SEO campaign and efforts.

Now these are only guidelines on what to look for when hiring a company to do SEO for you. But the success of an SEO campaign doesn’t rely only on the firm, but on you too. Getting in touch with your hired firm is among the many ways where you can guarantee the success of your SEO campaign. Providing them the information they need such as full access on your website is a plus.

Putting a lot of pressure on your SEO team is not very advisable because these things take some time before feeling its effects. Some processes such as reconstructing the structure of your website takes a lot of time. Looking for relevant link partners and building up communities also take a lot of time. Keyword research also takes time to finish. So don’t pressure them onto seeing some good results in 2 weeks time, because these things take months to feel its effect.

For SEO campaigns and assistance, visit the SEO Philippines company at www.myoptimind.com for more details.



Cheap domain registration

You want to picking domain name to monetize by parking or selling, a strategy is to choose a domain that is typo-generic quality. Better said, a sure way to do this is to register a domain name that has a “type of traffic” quality. Your ability to find a domain name with a generic shell quality before register always traffic, which turns into cash when you park with a parking sites for pay per click or Cash sale. A typo traffic domain is an area that visitors to type right on the address bar of a browser instead of searching for the domain or keywords on search engines. For example, an area such as reviewlocator.com can be typed on the address bar instead of being searched on the Google search engine, because it is a typo-generic domain. A type of “traffic domain” surely convert into cash easily because it attracts rate conversion since prospective visitors already have in mind what they want when they visit on the Internet and type the name of the domain the address bar.

The fact is that the domain parking companies pay more on the type of traffic, as it is natural that the traffic referred traffic. In the same vain, prospective buyers of domain takes keen interest in the acquisition of typo-generic domain names because they are very particular in the areas of procurement for the purpose of immediate traffic too. Domain names are being broken all the time so if you have thought of a cool domain name for a future project, it might be wise to register now. While you planning your own site too, you can park the domain name. Domain parking is a unique process where you can register a domain name and does not enter the domain name server of your provider. Usually the domain name have to register on their server, meaning that if you type your domain name in a web browser, you arrive at a default page provided by the register.

If you go to take the field for a while or not develop a site straight away, you want May to consider a parking area, which offers recipes for your domain names. Domain parking services such as traffic and parking quiet offer revenue sharing for your domain names. Revenue sharing of parking by the circulation of works being directed to a search page or pay per click page where any visitors to your parked domain in May click on ads and you receive a percentage of revenue from this situation. Traffic parking claims that a domain receives on average 8 hits per month, but a popular domain name in May thousands of visitors due to direct type ins and miss typed domains. Unless you have a popular domain name, it is probably not worth the effort to use a revenue sharing parking and use of recording your default-parking page. The main point is domain parking is a way where you register a domain name until you rare ready to use it.

Top Twelve Real Estate SEO Tips

Getting to the top of search engine results pages is such a hard thing to achieve these days and even more so for a realtor.

Do a simple search such as “real estate for sale Orlando” for example and you will be distressed to learn that there are over Twenty Four Million pages on the internet competing for top ten positions in the SERPS (search engine result pages)!

This article is provided so you will find the real secrets of search engine ranking.

It is specifically targeted at Google but will also work just as well for Yahoo.com and Bing.com.

Follow these ten techniques faithfully and you will see dramatic results in your position over time for specific key phrases that can convert for your real estate business:

1) Key Phrase Research



Before you do anything else you need to know what people are really typing when they do a search  to find real estate and property for sale in your area.

To find out you need to spend several hours looking through the data provided by Google , Overture (Yahoo) and Bing.

To discover these gems you will need to use such tools as there are available  like the Google External Key Phrase Suggestion Tool and Wordtracker.

I’ll do an in depth guide how to use these tools and determine what you really must know in a future post…

2) The Importance of Key Words in the Web Page Title



Once you know which key words and phrases people are really typing then you should create pages that match those searches and add the phrase itself in the title tag of the web page html coding.

Place your title text in between the two title delimiters:

WHATEVER PHRASE & some other words

3) Meta Tags & Descriptions



In the non visible part of the html page there are elements called the “meta tags” where you may add description and key words relating to the particular page in question.

Notice I said to the page and not to the site?

It is important to always remember that what you are trying to achieve is a higher “page rank” not a higher “site rank”…

Simply use your key phrase that is the target of your effort for the particular page judiciously in the “header” part of the html code for the page i.e. in  between the part that starts “” and ends “”.

Here you will put two tags:

4) Image Alt Tags



Whenever you add an image to a web page you have the opportunity to add some text in what is known as the “alt tag” like:



5) Key Word Density



Try and achieve a “key word density” of around 1.6% to 2.8% in the visible part of the web page.

To achieve that simply divide the total number of words by the times you need to appear with your key phrase.

( Times Your Phrase Appears / Number of Words )  x 100 = KWD

E.G. Key phrase appears 7 times in a page of 498 words therefore your KWD is calculated:

4/498 = 0.014  then 0.014 x 100 = 1.4 so KWD = 1.4%

6) Key Phrases in URLs



Try to use the phrase itself as part of the Url.

Example:

If the phrase is “real estate listings New Haven CO”  then either put the page in a directory called ” real-estate-listings-New-Haven-CO ” and call the page “index.html” or call the page ” real-estate-listings-New-Haven-CO.html”

Alternatively you could also consider buying the domain ” real-estate-listings-New-Haven-CO.com “.

7) Maximize the Value of the First Link



Google reads your webpage like an English speaking human i.e. top to bottom and right to left.

The most important link to Google (the one it gives the most weight to) is the first link on the left at the top.

Many people make the mistake of making this link to “index.html” or similar with the anchor text “home”.

For a realtor the word home can work but better to replace this with your key phrase and make the link to “/” and not to “index.html” (see the next tip!).

8)Avoid Duplicate Content

Google will actually penalize your site for duplicate content.

The problem is that Google cannot tell the difference between a web page at “http://www.yourdomain.com/” and “http://www.yourdomain.com/index.html” and, although they are in fact the same thing, it sees them as two different pages but with the exact same content…

For this reason it is very important not to fall into the “index.html” trap!

9) The Importance of a Good Navigational Hierarchy



Google is very much for making the user experience the best that it can be and for this reason loves a site that is easy for the user to navigate.

To ensure that your site benefits from this preference you need to make the “family tree” of your site very intuitive to use by creating and using  sub categories where appropriate and by then ensuring that the top(s) of each tree have easy to follow links that descend into those subcategories.

Obviously the top of the tree should begin on your index.html page.

Create then a “site map” of all your pages (there are many tools available for free to do this like this one http://submitgooglesitemap.com/) and submit this site map to Google at  http://www.google.com/webmasters/tools

10) Competitive Key Phrase SERPS Analysis



You need to understand that the top ten sites that appear in Google’s results do so for a reason (or in reality for several reasons) and that it is because they best fit the filtration system applied by Google known technically as the “algorithm“.

Google applies logic and a convoluted recipe that dates back to its original patent over ten years ago where it scores a page or “ranks” a page based on several criteria (many of which are not overtly disclosed!).

The key to your success is in analysing the results that do exists and reverse engineering the possible “whys?” using diligent research to discover what evidence there exists on the web that could show the “hows” of a particular SERP result…

The most important thing is to know (and to understand) what your competitors are doing to achieve high rankings.

Again there is not enough space here to show all the techniques necessary here but essentially you need to work out what back links the page enjoys and then to reproduce the same quantity and quality of those back links to your own site and then add some more…

11) Good Quality Back links



Perhaps the most important part of SEO is in the development of good quality one way links or “votes” pointing to your web pages.

This is one of the most time consuming elements of search engine optimization as it requires literally thousands of these back links if you really want to succeed and finding thousands of site owners willing to link to you without you offering to link back to them is a very difficult thing to achieve as you can imagine.

Not only do you need to get several of them they also need to come from reputable places and getting the wrong kind of back link can actually lead to getting your site blacklisted in Google if you are not careful.

Do not be tempted to fall for the many offers to “submit your site to x thousand directories” or similar as more often than not you will end up with the wrong links from, very much, the wrong neighbourhood.

The key is to do it yourself or to employ a search engine optimization specialist who knows what they are doing. What you cannot afford to do though is ignore it as it is the area of SEO that can and will make the most difference.

12) The Importance of Video and Virtual Tours for Real Estate SEO Purposes



Making videos and submitting them to the right places can make a huge impact both short and long term to the success of your real estate business.

The success of video sites such as YouTube and DailyMotion to name but two shows just how popular video on the web is becoming. More and more people are expecting realtors to have video and virtual tours on their property listing pages…

The good news from an SEO standpoint is that there are three wonderful benefits of this and they are:

a) Virtual tours really do help to sell listings and can make the difference between buying an MLS listed property through your business or someone else’s..

b) The back link “votes” you can get from the more popular video portals is tremendous and, simply put, the more video/virtual tours you create and submit the more votes you can get…

c) Google, having paid $1.6Bn for YouTube is actively seeking many ways of incorporating video into its search results and more and more we are seeing videos and virtual tours on the first three pages of results.

(By the way if you aren’t on the first three pages of results you may as well forget it!)

Following these simple yet time consuming techniques will allow you to compete strongly with most of your competitors as long as they are not actively employing the services of a competent SEO specialist (most don’t) and, thus, you should be able to rank highly in time.

Yes it does take time I am afraid but with the correct strategies you can and will  beat your competitors to those elusive inquiries and ultimately to sell more real estate through your web site.

Unfortunately there is no magic wand or silver bullet to achieving real estate search engine optimization but careful research and due diligence will and does prevail time and time again allowing you to seriously generate more inquiries and more sales.