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What is Bandwidth?


Bandwidth is an important factor to be kept in mind while choosing a web hosting plan for one’s website which is mostly ignored by the customers and who later suffer from several problems. If a customer spends a lot on designing or developing his/her web site, he/she will never want to destroy his/her website. If a person is doing entire business on website he/she will never want to destroy his/her business rather hope that most of the people should see his/her site as well as purchase the things mentioned there.

Generally the bandwidth offered by most of the hosting companies is of very limited amount. Therefore it is up to the user to calculate the amount of bandwidth he/she requires and pays extra for that or not.

One should not be afraid while asking for any opinion from the web hosting company because it is the responsibility of providers to provide maximum help to their customers for which they are getting money. One should just tell them the size of his/her page of website or if possible should provide a rough calculation as to how many people he/she is expecting to view the site on a weekly or daily basis.

Possibilities to save bandwidth

If any user wants to save the bandwidth then he/she should consider this at the time of designing of website. One can save the bandwidth by putting all photos in the JPEG format and all graphics in GIF format as by doing this he/she is compressing the files using only the very least bandwidth required.

Reason behind companies offering a very limited amount of bandwidth

One should very well keep in mind that the scope of web hosting business is very vast and very profitable for the web hosting company. The strategy adopted by them is attract more and earn more, i.e. more people they can attract to their services the more profit they make. In return they have to pay to the telecom companies for the bandwidth provided to them and only want to pay the bare amount to keep profits high. One should always avoid the Web host companies that are not offering additional bandwidth. If any company is not able to provide additional bandwidth then it can be taken as a sign of being a small company with poor technology behind them operating on a very low budget.

Consequences of less bandwidth

If a website is not having enough bandwidth either his/her website will download onto people’s monitor very slowly resulting into loosing the client or the web site may only be viewed by a very limited audience at one time. Thus one’s clients will easily shift to his/her competitor’s website which is functioning more faster and properly.

How one can be sure that above problems should not happen?

Its no doubt frustrating, spending large amount of time and money developing a good informative website and then have it’s viewing reduced by lack of bandwidth. One need to be honest with his/her web host company and should tell them the estimate of the size of his/her web site’s page and how large his/her overall files are. By this the host provider can better understand one’s requirement and can suggest with the appropriate amount of bandwidth required. One should always ask for a guarantee from the web host company for his/her website. However if one is deciding to opt for a cheap web hosting then it is merely called foolishness. It is quite surprising that if one looks at the rates from the different web host companies for extra bandwidth, he/she will find there is a very minute difference in that. Saving money in terms of bandwidth make one’s website look unprofessional in the long run. Therefore if one is hosting with a reliable web host company then they wont permit this.

If one is not having an idea about the size of his/her website he/she should ask from the one who have developed the site or can even take the help of web host provider.



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About Web Hosting Bandwidth and Server Load


If you own an active website, two hosting issues you’ll definitely comes across are bandwidth and server load.

It is interesting to note that the term Bandwidth carries two meanings. Firstly it defines the magnitude of data that can be transferred to and from the server at any given point, hence the total network capacity available for users on a server. Secondly it also relates to the total limit of data transfer allowed for each user in a given month.

Any activity that you perform on the server causes consumption of bandwidth. For example each file you upload or download, any email you send or receive, any web pages that visitors to your website access etc, all of these actions result in network traffic being utilized.

Web hosting firms devise their plans and packages in a way that there’s a limit to total bandwidth that a customer can consume in a month. This makes sure that other users on the shared server also have enough traffic for their website visitors and that hosting companies themselves do not end up buying more bandwidth from their uplink provider.

The other important aspect affecting the performance of your website is server load. While server load has many definitions, it generally refers to the utilization of CPU. Just like every computer has a central processing unit to process instructions received from various applications, a web server also has a CPU that is central to its performance.

Anything you perform on the server adds some load even if very trivial to the CPU. In wider sense, the server load also refers to usage of other components like main memory, hard disk drives etc that are mistakenly taken as part of the CPU.

A request to visit a web page may result in server’s disk drive getting busy fetching files associated to that page from different locations, passing it to the main memory for visitor retrieval. While delivering web pages is a simple task, add customized scripts and web based database solutions in this scenario and very soon you’ll realize how tedious it becomes for the CPU to allocate limited memory among the competing requests.

Life would be much easier if all users on a shared server start to care about the load they are pushing onto the server, however generally that is not the case. Therefore it is important for you to learn if the shared server your website is hosted on is going under heavy load and stress caused by other users. Most of the times it’s only a small number of users that place the server undress stress and only the system admin can figure out who they are. What you can do is ask your hosting company to move you to another server that is not heavily loaded.

Server load on a shared server is one of the reasons why many website owners prefer to have a dedicated server, specially those with successful websites. On a dedicated server it’s much easier to optimize your html pages and any scripts or database you may have and see the result of this optimization in terms of faster website access and more satisfactory experience for your visitors.



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How to Choose the Best Domain Name For Your Business


Choosing your own domain name is very important and can be critical to your success as a network marketer. Take your time and choose the right one.

Why is it important for you to choose a domain name you are happy with? You need to realize that once you start your business and/or have a lot of customers you will not be able to change your domain name. If you do you will lose all of the advertising exposure for the previous domain name and you will look unprofessional to all your customers.

To set up a domain name you need to find a domain hosting company. There are plenty of hosting companies you can find on the internet and buying your own domain name is not very expensive. You can usually buy domains for $5-$10 a piece, per year.

“Mike’s domain registration rules:” Rule #1: keep it simple. You want to find a domain name that is easy to say, easy to spell, and easy to remember. This is not optional. If you can’t find an address that fits all three of these qualifications, keep looking.

If you are giving your website address to someone over the phone or to a group on a conference call, there can be no room for misinterpretation or spelling errors which means you need to follow the next piece of advice.

Rule #2: Register plural and hyphenated versions. You want to register all plural and hyphened versions of your domain name of choice in order to capture anyone who might misspell the name, and to protect yourself from competition who will intentionally register any domains similar to yours.

Now this is not going to matter much if you are just a tiny fish in the big internet pond and you are aren’t promoting yourself in a massive way. But if you ever start to brand yourself and that domain name, then you need to follow these suggestions.

I recently started a project on creating lead generating capture pages, so the very first thing I did was register several possible domain names for it. (The hyphened and plural versions of each name).

Do not leave a door wide open for a competitor to leech visitors and customers through a similar domain name. You can bet that if I had not registered a hyphenated version of my domain name right after registering my real domain name a cyber squatter would have bought it and would have then owned a very valuable piece of internet real estate. (And he’d probably have a law-suit on his hands).

Always remember that entrepreneurs are opportunistic people by nature. Just do it right the first time and you won’t have to worry about any of these issues.

Rule #3: Use the top “key words” In the domain itself. (But not every time. I will explain why in Rule #5). Search engines give high relevance to sites with top key words in the domain name itself, and a higher relevance for .com names over any of the other extensions like .net .biz . org or .info.

So how do you find the right key words to use? Head to a search engine and go to the resources page for current advertisers, and click on the link for key word selector tool. (Most, but not all, search engines have a tool like this).

Type in a common search term for your category or product or service. Example: If I type “capture pages,” it brings back the following results: The top result is “lead capture pages,” so I would want to try and register something with the words “lead” and “capture,” right in the domain name itself.

NOTE: If the .com version of your preferred domain is unavailable, choose another. You want to have the .com address, because that is what your visitors will automatically type in when going by memory. And if they do not, many will type it in just out of curiosity, and if it is owned by a competitor, you are in trouble.

Rule #4: pay attention to phonics when purchasing a domain name. Try not to use numbers unless you can purchase both the numerical and alphabetical names. If you can find a domain name with both listings available, then go for it.

Rule #5: Register a “generic” domain name that can be used to promote anything now and in the future. Choosing a generic domain name can be very important when generating leads if you are a network marketer. 99% of the time, you do not want to have the name of your company or product in the domain name because your capture page is not going to be promoting your company, it will be promoting you or your business team.

Why? Because I want to keep control of what my prospects see and when. I want to keep control of the presentation of my business and the timeline in which it takes place. My prospect does not know what company I am with until I tell them. They cannot look at my network marketing opportunity website until I give it to them.

Most network marketers will register a domain name with their company name in it, but what if you change companies? What if you decide to leave your vitamin company and decided to sell products for another natural health company? What are you going to do with an email address (that everyone now knows, with your company name in it) when you change companies?

That is why you always register a generic domain name to use for your email correspondence that you can keep forever, no matter what kind of business you decide to build.

I chose a very generic domain name for my first website for this reason: Once you have a generic domain, you can always register another one for your specific opportunity that you can give to your prospects when the time is right. I have purchased over 100 domains in the last year alone. It is like owning cyber real estate.

This is probably going to be a very frustrating process for you if this is your first time

registering a domain name. Why? Because you will soon find out that 19 out of 20 domain names you think of will already be taken. Coming up with something generic is pretty easy though.

Here are a few ideas: Use your name in combination with an extension, like “LLC” or “Inc.” Think of a company name, or “Doing Business As”, name. Once again, keep these three rules in mind; easy to say, easy to spell, and easy to remember. If your last name happens to be Leibowitz, then pick something else!

Rule #6: You want to buy the .com, net, and .biz versions of each domain you choose. When coming out with a new product I might end up buying a total of 15 a domain names: each with a different “.” ending.

You get the idea. Purchasing this many domain names for one project is not necessary, just recommended. So go ahead and make your purchase, but do not buy any of the other services your registration company will want to sell you like traffic generation, search engine submission, etc. You do not need those.

All you need are the domain names, and a basic hosting account which you can set up with any of the many hosting companies.

Start with the domain search box. You will get to know this one well as you search for a name that is actually available. Continue to search until you find a name that meets all of the criteria we have discussed today.

Once you find a name that works, choose to register the .com, .biz, and .info names. Go ahead and start the check out process. Skip all of the extra services they will try and sell you. You do not need them.

I only register my domains for one year at a time to keep costs down. They will automatically renew each year as long as your credit card on file is current. If it is not, your hosting company will notify you.

Congrats! You now own your very first domain name!



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