In the decade or so since the search engine was first invented, the field of Search Engine Optimization has evolved. Some obsolete information and old wives’ tales still persist, and these can damage your standings.

The myths and obsolete techniques fall into a few broad categories:

- Keyword density: There are many number of magic formulas touted on the internet, claiming that if you reach the perfect number of keyword instances per page, your rankings will go up. While you do need to have the keyword somewhere in your text in order to have your stated keywords considered relevant, artificially inflating the number of instances is a bad plan. First, it simply decreases the quality of your content. Second, the search engines may begin classifying your site as too spammy, and actually downgrade your rating.

- Tags and META: Loading keywords into your page headers and the meta data of your site is also an old trick that’s now likely to get you classified as spammy. Only keywords that are relevant to your content and specific to what your users are searching for should be included.

- Links: Some fraudulent SEO services, and some outdated pieces of advice, will associate your website with link exchange systems and link farms. Since the search engines keep track of these farms and exchanges, and using them is considered trickery, being part of them can actually significantly downgrade your rating.

- Submission to search engines: Once upon a time, submitting your site to search engines was a long and arduous process, which was nonetheless necessary to get a good place in the rankings. These days, search engine submission is generally not needed at all, since the engines automatically search for new sites. If they don’t find yours quickly, manual submission is quite easy and there are a few top search engines that have most of the market share.

Conversely, there are a few relevant and current strategies for climbing the ranks of search results. (It should come as no surprise that these are broader and more difficult or time-consuming to implement than the myths would suggest.)

- Unique content: Consistently offering high quality content that is valuable to your users, unique on the web, and from original sources is by far the best way to attract users - and search engines - to your site. If your site consists of copy, providing a unique value in information filtering, commentary and analysis, or other user-friendly services.

- Voice of authority: Along with unique content, offering an authoritative voice is a good way to increase your links and therefore your page ranking. Either become an authority yourself or offer interviews, quotes, or guest content by noted authorities in your field. If well-respected people and organizations recommend or reference your site, your popularity will rise.

- Professional networking for link sharing: As a web master, blogger, marketer, or business owner, professional contacts matter for a wide range of activities. Additionally, you may ask these people to link their sites with yours, or to provide expert and authoritative content for your site.

- Crawler files: Having a robots.txt file that is updated, accurate, and properly configured can make your site easier to catalogue correctly. Building the site’s architecture in a crawler-friendly manner can give your site a slight edge that may be worth pursuing. Do remember that search engine developers are concerned with their users and serving them appropriate content. They’re smart enough to outwit most technical tricks.



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Having a dedicated server hosting account provides more flexibility for a company that needs to acquire hosting for their website. It also allows the client to have much more control over the server, or servers, that are being used. Some of the control that is available for dedicated hosting accounts, which is not available with shared hosting packages, is having a choice of operating system that is used, customized script installations and hardware choices.

A dedicated hosting service, which is often referred to as a dedicated server or managed dedicated server hosting, is one specific type of internet website hosting that a company can choose, in order to get the site files uploaded and have their website displayed online. When a client chooses any type of dedicated hosting, they lease the entire server and it is not shared with other clients of the hosting company.

There are many instances where a company with a growing web presence will hesitate to make the move to a dedicated server hosting arrangement. They have the mistaken idea that it means the dedicated servers have to be housed and managed on-site. In reality, most of the websites that are run on dedicated servers are located on the premises of the managed dedicated hosting company, which provides round the clock maintenance and support.

Managed dedicated server hosting is a beneficial choice because the hosting client has the security of knowing that they are the only one using the server and that it is 100% exclusively used for their website needs only. This eliminates issues of potential downtime that might be caused by problems on another website that is on the same server and with security issues as well. Many companies have a great deal of proprietary information and customer databases that need to be protected, and managed dedicated servers help to add an additional layer of data safety.

While shared web hosting plan options are less expensive, they are also less secure. In addition to the security issues, there are also accessibility issues that should be considered. If another site on a shared server has a large promotion and experiences a sudden surge in traffic, then that could cause all websites on that server to load slowly or even be inaccessible for periods of time. With a dedicated hosting service, the only traffic flow that needs to be considered and planned for is under the control and plans of the company using the dedicated hosting.

Dedicated hosting services is the best choice when a website project is considered to be “mission-critical” and when the site owner wants to concentrate on the content development and design elements of the site and leave all the technical issues to the experts. The web server hosting providers that offer dedicated server management are responsible for having a technical support staff available around the clock to immediately take care of problems, and assure that the server is up and running at all times.

When a company is new or has a fairly minor presence on the internet, shared hosting is usually more than sufficient and is a budget friendly choice. However, as the traffic demands and complexity of the website grows, then a dedicated server hosting account will likely become a necessity at some point.



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