Getting the highest ROI (return on investment) for your marketing efforts is the ultimate goal of internet marketing. But with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) pricing models all across the board, it may be like trying to find a needle in the haystack.

The Search for Competitive SEO Rates

The search begins (for most businesses) by locating a qualified SEO company that specializes in the types of services you require. Some SEO firms specialize in PPC others prefer Organic SEO, while other firms are more versed in custom SEO Web Design or link building services.

Even after you refine your choices, is your business ready to embrace SEO or the changes that may be required in order to polish your value proposition and step up your collaborated marketing efforts?

Sometimes you have to let go (of an older site or an older approach that has seen better days) and work with a medium that is more pliable, modern and efficient for acquiring long-term benefits in search engines.

Otherwise, the approach of putting lipstick on a pig is an unlikely combination for producing viable increases in conversion (as customers are less likely to fall for the facade). Even with traffic, if your site has poor navigation a bad color scheme or is screaming “hey I’m from 1999″, then no amount of SEO is going to make things right.

Much in the same light, if you want to tune/optimize your site for top 10 positioning, honing your websites programming platform and writing some fresh content is a starting point for optimization, but it is a pivotal milestone at best. SEO is a holistic process involving hundreds of layers of coordinated components (for those who dominate the top 10) and cutting corners just keeps your pages that much further away from reaching the top.

An objective analysis using a problem / solution based approach can help to shed light on this matter.

1. The Challenge - The company or individual is starting fresh with limited content or web presence, has no clue about content or relevance yet wants to rank in the top 10. This is definitely the most difficult starting point for SEO.

In this scenario - Your looking at 6 months (minimum) to make an organic impact in a larger playing field and more importantly, you will have to work harder to play catch up by augmenting your site with content (articles, offers, promotions or links). Not to mention you will need to receive endorsement from the various piers in your industry in order to establish trust in the eyes of search engines and get a real lift into the top 10. By far the most costly endeavor (be prepared to spend 20-30K to truly compete in a competitive market 5-10K to establish moderate keywords over 6 months).

2. The Challenge- Website exists but has sparse content or hasn’t changed it in ages (challenging, but with an infusion of content rankings can be developed).

In this scenario - just working with the existing content is a plus, you can tweak the code, optimize the internal links as well as add a blog and start developing inroads with search engines and new potential clients using social media, RSS feeds and viral marketing to kick up exposure for your brand.

3. The Challenge - The company is active online, has a website and uses PPC advertising (at least they are in the ballpark and understand the art of the deal and how to hone your pitch and make adjustments to fine tune conversion).

In this scenario - The company has a great start, has a degree of online branding and visibility in place. For starters the website will require a bit of polishing through a content development strategy (x amount of posts or articles per week), some targeted SEO copy writing to pull it all together (5-10K well spent could bolster the organic rankings you seek).

4. The Challenge - The company has an understanding of internet marketing, has honed content that is experiencing marginal results but needs direction and traffic (the ideal SEO client).

In this scenario - The suggestion would be to start fresh, create an all out assault using a new site, a giveaway or promotion, a full scale link building campaign and 6-8 months of targeting a series of a high flying traffic bearing phrases to grow into (expect to spend up to 40K to get the exposure, but what you stand to yield by comparison is well worth it).

Starting fresh (with a new site) allows you to clearly identify competitive keywords and factor them into the site architecture, so even when the site is in between links flowing in from external sources, the age factor alone from it’s own dynamic internal links can push it up the ladder.

Just like traditional marketing, exposure is one of the metrics used to determine if the campaign is yielding a high degree of relevant traffic, generating solid leads or conversion for your efforts.

Price is commensurate to exposure, but only as long as the visibility can be leveraged and the results have the ability to warrant the cost. With prices ranging from a few hundred dollars to up to $50,000 dollars for an SEO campaign (from a large SEO firm). What matters the most is determining where you are (in your marketing stance), where you want to be (the end result desired) and what your budget is to set the stage for hitting the search engines running using a small business SEO campaign.

Most typical SEO / Client relationships start like this. The prospect (who has marginal visibility for a narrow range of keywords) wants to extend visibility for their site and funnel additional / relevant traffic by adding competitive traffic bearing terms to their pages.

Nine times out of 10, this impulse was inspired as a result of an emerging competitor dominating the top 10.

So, with the “why should they get all of the pie incentive” the prospect starts screening SEO companies to assess the benefit to cost ratio and potential return on investment. Unlike their corporate counterparts who may have millions to allocate for marketing or internet marketing, a more realistic budget for most businesses is $15-30,000 per year, granted that they can double or triple their return on investment.

However, you have to weigh the pros and the cons and understand that the long term investment of time, energy and optimization take time to mature and to fully appreciate the impact it can have on a local and national level takes patience (no matter how much you spend).

SEO is not always the ultimate solution, not all traffic converts, so sure you could have a top 10 position for a less competitive phrase and just break even, or you could go through the natural stages of adding a strategic array of traffic bearing keywords until your site gains enough authority to finally hits the top 10 like the big dogs (for multiple terms) so you can recover your investment.

So as long as you understand it is all about visibility and pairing your produces or services with those who have a need for it, as long as your value proposition is polished tried and true you chances of success are far greater than just waiting for traffic to beat a path to your door.

But before considering SEO, I encourage small business owners to consider an objective analysis of their motives for wanting to compete, but also for creating a game plan that is realistic for their stage of the game. One model suggests allocating 10% of your total revenues is a fair percentage to dedicate to internet marketing, for others up to 20% is the norm.

Aside from being ready to handle the influx of new traffic and leads you should (a) have a product that is worthy, (b) have invested in a professional and compelling website that encourages engagement and sales conversion, and (c) above all else has an alternate method to augment sales aside from strictly using online promotion.

This way, in all fairness you give optimization the ability to systematically increase traffic and exposure the way it was designed (over time).

It requires multiple rounds of SEO in the beginning (to jump start a campaign) as well as a maintenance factor to ensure your rankings don’t slip as a result of competition, changes to algorithms, or market conditions.

So, when considering a time line, it is always better to work on 3-6 month blocks to track your results after all the dust to settles so you can gauge just what steps are required for the next quarter.

There will be exceptions (if you sell e-books or gadgets for example) but the bottom line is if you have the margin and you are experiencing a slow season, then SEO is a perfect way to augment visibility in your niche that if performed properly is one of the most cost effective advertising mediums in existence.

My suggestion is, for anyone interested in optimization to educate themselves about the basics, the more information you have, the more informed your SEO company can involve you covering all of the steps along the way.

A good SEO company can perform keyword research, competitive analysis, perform some reconnaissance to determine which phrases have traction for your competitors and emulate a strategy for you.

But the real value in SEO is to establish authority for your site, so that instead of the old, “let’s build some links”, mentality, you can accomplish more by adding one page to your site that would have taken months of SEO work from a nuts and bolts worker bee mentality.

When you optimize a keyword for a website, you are in fact targeting the type of consumer who would type those keywords in a search box, so by the very nature of the phrases, you can determine to a great extent the motives of the visitors that frequent your pages. Another important lesson is, be where your at, but make sure you aim high enough for the main root phrases and climb that ladder over time.

Although many may find it discouraging that many SEO companies will not reveal their SEO rates online. Mainly because the shock value for those with the Mc Donald’s mentality walking into a five star restaurant (with the four dollar burger mentality) similarly may have the same alarming reaction when they get the bill.

If you can see the value in SEO, then at some point, you will inevitably have to put your money where your mouth is, learn how to do it yourself (which is not always the best use of resources and time) or just skip the whole SEO thing and be happy where you rank.

The statement that you get what you pay for is merely one side of the equation. Just because you pay $50,000 for SEO services doesn’t mean that you could not have received the same results for $20,000 respectively.

But in all seriousness, how many small businesses have that kind of capital to invest? The answer, the ones who performed some due diligence, found their stride, identified a market and used SEO as a means to reach a larger more targeted audience. That is the value of competitive SEO and competitive SEO rates.

 

In internet marketing, Search Engine Optimization or commonly known as SEO is among of the rising trends in internet marketing. SEO makes use of search engine algorithms for targeted keywords to raise the rank of a web site. This in turn, generates higher volume and quality of traffic in a web site. But because of SEO’s popularity in internet marketing, many have decided to employ its advantages in marketing, which in turn makes SEO efforts a lot more complicated.

More and more, big and small businesses are starting to use SEO strategies and techniques to improve their marketing efforts on the internet. And some are searching for a proper way to use SEO in their campaign. Here is a short list of Do’s that one should do in an SEO campaign.

The First DO: Do a Commitment and Patience Check

SEO is like getting married, you must be fully committed before starting an SEO campaign. One of the main reasons is that search engine algorithms constantly changes, which means tactics or techniques used in last month’s SEO campaign may not be enough to make the cut for the top 10 SERPs (Search Engine Results Pages) this month. SEO requires a long-term outlook and commitment.

A patience check is also important before starting an SEO campaign. Patience is important in this type internet marketing campaign because of the long wait that you have experience before actually getting results. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

The Second DO: Do Your Study on an SEO Company

Now before you hire yourself an SEO Philippines, you should first check on the tactics and techniques that the SEO Company uses in their SEO efforts. You should ask for the specifics and risks involved in an SEO campaign. It’s also necessary that you should do your own research about the company (has it been in operation for more than a year now or has a good record in providing SEO services on their previous clients) and learn about their SEO processes.

It is also important that you should do your own research about SEO efforts. You’ll have to become a student of SEO and learn as much as you can about SEO processes and campaigns. Luckily, there are several sites such as Optimind Technology Solutions, which provides some information about SEO campaigns.

The Third DO: Do Your Website

Now if your site did show up ranking number one in any search engines, but your website looks as if it needs to be analyzed by those guys on extreme makeover, then your SEO efforts will be for nothing. Just think, is this site really appropriate to belong to the world’s Top 10 in this topic?

If ever you’re targeting the highest of all ranks on a specific topic, you should be able to provide the users with an appropriate design of a website that really reflects the information the user wants.

Site maps are also important in an SEO campaign. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links.

It is also important that your URL is SEO friendly. This is done by using your selected keywords in your URLs and some images and files. But don’t overdo it, though. A file may be “very” SEO-friendly, but a file that has 3 or more hyphens tends to look spammy and users may be hesitant to click on it.

Another thing about your website is the title of the page. The page title is the single most important on-page SEO factor. The meta description tag in your page title won’t help you rank, but it will often appear as the text snippet below your listing, so you should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.

Check out what the SEO Philippinesof Optimind Technology Solutions has to offer about your website being an SEO-friendly website.

The Fourth DO: Do a Copy That Sells

Now before you make a web copy, you should first do a keyword research on what keywords you would like to include in your copy. There is a lot of paid internet software that can make it easier for you to choose your keywords. But if you’re on a tight budget, there are also some free versions of Keyword Discovery or WordTracker that you can use. Both of which also have more powerful paid versions.

Now that you have your keywords, you or your hired SEO Company should get started in making a great and unique content different from your rivals. You should first make an observation about your competitors. If you’re selling the same widget that 100 other retailers are selling, and everyone is using same the boilerplate descriptions from the manufacturer, then this is a great opportunity for you to make your own unique copy of that same widget. Using the keyword research I talked to you about to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

But before you start your web copy, you should always remember that humans are the one that will read your copy, not the search engine robots. It may be very helpful if you stuff a lot of keywords in a single web copy, but this could make it less readable for humans, which will then loose their interest in reading more about the article.

Check out what the SEO Philippines of Optimind Technology Solutions has to offer about creating SEO-friendly web copies.

The Fifth DO: Optional: Do a PPC Campaign

Doing a PPC or a Pay Per Click campaign in an SEO campaign is an optional choice. But if you have the budget for it, then this is a great way to get actual search volume for your keywords. It’s also the solution if you didn’t like to wait for too long.

The Sixth DO: Do Your Link Building Wisely

In building your link partners, it’s important that you choose where you want to put your link. Trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web are among of the most popular link partners that any websites would have. Seek links from authority sites in your industry. If local search matters to you, seek links from trusted sites in your geographic area, such as the Chamber of Commerce, etc. You should also analyze the inbound links to your competitors that you can also use to be your link partner.

Check out what the SEO Philippines of Optimind Technology Solutions has to offer about link building.

The Seventh DO: Do Press Releases and Blog Participation

One of the most important parts of an SEO campaign is through building a relationship with a media that covers most of your industry. Setting up some Press Releases on this media can be a great source for your exposure, including getting links from trusted media web sites. Distributing releases online can also be an effective link building tactic, and opens the door for exposure in news search sites.

Starting up blogs is also an important part in an SEO campaign. Search engines such as Google love to crawl on blogs for its fresh content and highly-structured data. And beyond that, joining discussions on a blog can really provide the exposure that you really want, and the opportunity to build a community about your industry. Reading and commenting on other blogs can increase your exposure and help you acquire new links.

Check out what the SEO Philippines of Optimind Technology Solutions has to offer about press releases and blog marketing.

The Eighth DO: Do a Social Media Campaign

If you have some photos on your business, you should join communities such as Flickr to talk about things about your industry. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. But whatever you do, don’t “SPAM” on them. Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.

The Ninth DO: Do Take advantage on Opportunities

People researching for offline buying is a growing trend nowadays. This is a perfect opportunity to make your “physical” business known. Optimize your site to catch local traffic by showing your address and local phone number prominently. It’s highly preferred if you write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. You should also encourage those that visited your site to leave reviews of your business on these sites.

There are also some tools that search engines give you to learn how search engines work on finding your site. Tools such as Google’s webmaster Central and Yahoo’s Site Explorer are a good example. This is to learn more about how the search engines see your site, including how many inbound links they’re aware of.

The Tenth DO: Do a Flexibility Check

As I said before, search engine algorithms constantly changes, which means tactics or techniques used yesterday may not work today. You must be flexible enough to get things around and stay at the top. Other strategies such as Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do.

In fact, some of the things I said to you (creating great content, starting a blog, using social media and local search) are ways not only to improve the traffic of users to your site, but also a way for your rank to stay always on the top ranks. This will also help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.

If you want to get on an SEO campaign, then visit SEO Philippines of Optimind Technology Solutions at www.myoptimind.com for more details.



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Selecting SEO company through Korea search engine market environment.



In Korea, search engine market and environment are totally different from worldwide’s in lots of dimensions. Therefore, fully understanding Korean search engine environment is highly recommended for those who want to expand their sales and exposure their website to Korean web users through SEO (Search Engine Optimization) strategy.

To your surprise, Koreans are not familiar with the world’s best search engines such as “Google”or “Yahoo!”. Refer to the search volume share in Korea, Naver (NHN corp.) share more than 70% of the market, and Daum follow it while Yahoo! Korea and Google Korea shares only small portion. Korea SEO starts with understanding search engines in the Korean own way such as “Naver” and “Daum” eventually. Helping you choose great Korea SEO company, I will deal with two key points of Korea search engine market environments- Integrated search results and well-developed social media. Let’s take a look at how to select SEO company.

1.    Korea SEO company which has Integrated Search marketing solution

Korean web users are used to using integrated search result to get useful information without shifting to other web pages such as ‘Images’, ‘Maps’, and ‘News’ in Google.

Korea search engines have lots of vertical in one page, so you can see various contents in one page. Especially, Naver and Daum show long integrated search result page. When you enter keyword on search tab, you will see keyword advertising (CPC, CPM), blog, community, answers, news, organic result, shopping info, video, image, and etc. all in 1 long page. Trying to follow this trend, even Google Korea made their search result more integrated.  You have to make full use of it. For successful SEO campaign, you should focus not just in ranking, but also impression in various verticals.

In conclusion, basically, a creditable Korea SEO company should have a sufficient and complete understanding of this Korean special search engine environment. Therefore, Korea SEO company should be able to make full use of the integrated search result so that they can make a great impression in various verticals (Q&A,Blogs,News).

2.    Korea SEO company which makes full use of well organized social media

Another feature of Korean web users is to voluntarily participate to write contents, make communities, ask questions and answer themselves by on purpose of commercial or interest. Therefore, social networks such as blog and Café, a kind of community sites which have membership account, are far stimulated in Korea. These verticals often appear in high position in search result page. Web users more likely believe the contents rather than advertisement copy even though the CPC (cost per click) of advertisement is ridiculously high.

Therefore, Korea SEO company should focus on social network sites such as blog and community as well as on PPC to take the highest place in search result page.

3.    Other requirements for Korea SEO company

What is more, at least when it comes to SEO company, they have the dedicated implementation staff experiencing for many years who have leading edge SEM technology know-how and it would be better for SEO Company to be consist of professional marketers. By working side-by-side with you, great SEO company should be able to turn those visitors into sales for your company using SEO strategy.

For more information visit: http://www.koreasearch.com/